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Introducing LEGO Originals
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Here's a press release almost a new range of wooden toys:
Igniting nostalgia and celebrating brand heritage - new LEGO Originals series launches with a five:i upscaled wooden minifigure
Making its entrance for the commencement time in 1978, the LEGO minifigure has become one of the biggest pop-cultural icons of mod times and continues to renew itself – this time paying homage to its heritage in a decorative wooden 5:ane upscaled version
London, November 1st: Launching with the LEGO Originals Wooden Minifigure 853967, the LEGO Group and pattern specialists Room Copenhagen are introducing a new range of products defended to fans who love a bit of LEGO nostalgia and playful interior pattern.
The product was revealed today at a unique LEGO Originals Popular Upwards Shop and Gallery in Covent Garden, London where fans can drop by for a take a chance to pick up this rare and limited-edition model earlier it goes on sale more widely to LEGO VIP-members on LEGO.com from November 3rd to 7th, then globally from November 8th.
Founded in 1932 by master carpenter Ole Kirk Kristiansen, the first LEGO toys were hand crafted from wood. His craftsmanship and attending to detail secured a high level of quality for the products, simply when wood supplies became scarce in the backwash of the second World State of war, Ole started supplementing his production with plastic toys and the balance is history…
Speaking in 1950, Ole Kirk Kristiansen said: "I take always been committed to making the nicest and most robust objects, and just like other carpenters I believe the best type of advertising is when the product promotes itself. Our purpose is to produce a really skillful, solid and finely crafted piece of work, and ensure LEGO products always exist known for their exceptional quality".
Respecting our heritage as a producer of high-quality handmade wooden toys, this premium model is handcrafted from FSC-certified oak, with adjustable xanthous plastic hands just like today's LEGO minifigures. The model measures over 7" (20cm) tall, 4" (11cm) wide and 3,5" (9cm) deep. The last LEGO product to combine both wood and plastic was the 1130 Bedford firetruck sixty years ago in 1959.
This 5:1 upscaled version of the archetype LEGO minifigure is presented in a premium gift box with a 28-page booklet featuring the history of the minifigure and the story behind the development of this wooden model. Also included are inspiring examples of how LEGO designers personalised their models, as well every bit inspiration for accessories fans tin build using the included LEGO bricks. A number of LEGO designers have already given their take on how to personalise the model, and the results will be exhibited for a limited fourth dimension at the LEGO Originals Popular Up Store and Gallery in London.
Since its inflow in 1978, in that location accept been over eight,000 unlike minifigures launched, not to mention the many versions children have created themselves. This new edition is no exception. Owners are encouraged to unleash their creativity to decorate and customize the minifigure in unique ways, brandish with pride at habitation or the office and share their creations via social media using #LEGOOriginals.
"Information technology has been a privilege for usa to expand our collaboration with The LEGO Group and contribute to the globe premiere of a new series of design classics," explains Jacob Eberhard, CEO of Room Copenhagen. "Going back to the roots of the visitor and helping to bring back some of the original LEGO toys in new artistic ways is an exciting journeying to be part of."
Product data
853967 Wooden Minifigure
US $119.99 – CA $154.99 -- Britain £109.99 -- DE 119.99€
Iconic Wooden Minifigure model for creative customization!
Celebrate a true icon of play with this beautiful, posable LEGO Originals Wooden Minifigure (853967). A 5:1 upscaled version of the archetype minifigure, it is carved out of oak and has adaptable plastic hands. It is presented in a premium gift box with a leaflet featuring inspirational ideas for owners to customize the model in their ain ways, plus instructions to build 5 beautiful items using the included LEGO bricks.
- A cute, 5:ane upscaled, posable wooden version of the archetype LEGO minifigure introduced to LEGO sets in 1978, for display as it is or for 'brand-it-your-ain' customization.
- Reflecting LEGO origins as a producer of handmade wooden toys, this premium-quality model is handcrafted from FSC-certified oak, with adaptable plastic easily just like today'south LEGO minifigures.
- This set also includes a 28-page leaflet featuring the history of the minifigure and the development of this wooden model, plus inspiring examples of how LEGO creatives personalised their models.
- The leaflet also has instructions on how to build 5 fun little models for the minifigure to hold using the included 29 LEGO elements.
- Presented in a premium gift box, this fix makes a fantastic birthday, Christmas or nostalgic present for LEGO fans and any creative person.
- Owners can unleash their creativity to dress up, paint or practice whatsoever they want to customize the minifigure in unique means and then testify off their creations via social media using #LEGOOriginals.
- Measures over 7" (20cm) tall, four" (11cm) broad and 3" (8cm) deep.
More information
LEGO has also provided the states with the following answers to mutual questions:
Does it take any moveable parts?
The just moveable parts on the LEGO Wooden Minifigure are the hands. This was a conscious conclusion fabricated by the product designer afterwards exploring many iterations of the concept.
The loftier tolerances nosotros are able to attain when making the LEGO System minifigure are not possible when working with wood, so to avert a deterioration in the articulation of the wooden minifigure over time and to ensure the production adheres to our strict toy safety guidelines, the limbs and head were kept static.
It was also important to the LEGO Grouping that the plastic easily work with the LEGO System in Play and therefore allows consumers to have fun building the new accessories shown in the leaflet.
Why are in that location no holes under its feet?
This has been designed as a decorative model for which reason we have had to exit the holes out to ensure a steady foundation.
Why are its easily plastic?
Product quality and safety is our highest concern at the LEGO Group, and just as with whatsoever other LEGO product, information technology is absolutely crucial that the LEGO Originals Wooden Minifigure meets the strict toy safety requirements we operate with.
Due to the sparse and therefore weaker spots on the minifigure hands, only the plastic material used for classic minifigure hands ensures likewise kids can safely play with this model.
Wooden hands would but besides easily pause and splinter from being dropped, which we do not let as part of our condom assessment. Nosotros likewise see the merge of wood and plastic as a celebration of our heritage, in fact it has been 60 years since we last launched a product featuring both of these materials – this was the 1130 Burn truck.
Yous can view more than images on the ready details page and look out for our review later today.
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Source: https://brickset.com/article/46670/introducing-lego-originals
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